- Campaign US: The Winter Olympics presents dangers and opportunities for brands looking to support Team USA
- PR Week: Winter Olympics Present Dangers, Opportunities for Brands Supporting Team USA
- The Seattle Times: Inside Sports Business: Olympic athletes to face social-media restrictions in February
- MediaPost: United Celebrates Olympian And Everyday Superheroes With Upcoming Ad Push
- PR Daily: Tweeting during the Super Bowl or Olympics? Beware of regulations
- Ragan.com: Tweeting during the Super Bowl or Olympics? Beware of regulations
- [a]list Frontline Marketing: Winter Olympics Make Sponsors Bring Their Marketing A-Game
- AdExchanger: How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls
Dorsey Partner Fara Sunderji Discusses Winter Olympics Branding
February 7, 2018
Updated February 23, 2018