ANA/BAA MARKETING LAW CONFERENCE IN A NUTSHELL: WHY YOU NEED TO BE HERE
- More than 135 speakers, 65 sessions, and 15 roundtables
- Major CLE credits and the industry’s best networking opportunity
- The best hands-on legal and practical marketing and advertising law guidance
- Keynotes:
- Andrew Smith, Director, FTC Bureau of Consumer Protection
- Don McGowan, Chief Legal Officer, Business Affairs of The Pokémon Company International, Inc.
- Role of data in marketing post-GDPR, all aspects of privacy, and real-time and in-store marketing, from top brands including Microsoft, Facebook, Snap, Google, Whole Foods, Uber, Buzzfeed, Verizon, Twitter, Pinterest, and Spotify
- Influencers, native advertising, and the right of publicity
- Practical new sessions on VR, AR, AI, e-sports, and ransomware
- Expanded regulatory coverage (FTC, FCC, FDA, NAD, CARU), state AGs, ASRC
- Multiple privacy modules (U.S. and global): big data, targeted advertising, California privacy, programmatic buying, the Internet of Things, cross-device linking, and post-GDPR e-privacy
- Litigation, including false advertising, Lanham Act, and NAD review
- Trademarks, copyrights, claim substantiation, class actions
- The best learning on sweepstakes, skill contests, gaming, and loyalty programs/gift cards
- Sports marketing, celebrity/talent, sponsorships, music, trademarks, and sports
- The year in review and technologies to come; practical business learning
- Children’s advertising, retail laws, food laws, endorsements and cause marketing
- Third-party rights and thorny issues regarding agency-client relationships
- Alcohol and marijuana marketing