Consumer surveys are on the rise at the Trademark Trial and Appeal Board (TTAB). Whether they are being offered to prove genericism, secondary meaning, or likelihood of confusion, consumer surveys can play a pivotal role in the outcome of trademark proceedings. All too often, though, parties spend significant time and resources developing survey research only to have the TTAB reject it – or significantly discount its value. Don’t let this happen to you!
Drawing on his background in survey research and nearly 25 years as a trademark trial lawyer, Michael Keyes will provide unique insight and perspective on important topics and critical issues affecting the use of consumer surveys before the TTAB. Whether you are a seasoned pro or are just getting started on developing survey research, this presentation has something for everyone.
Among other things, Mike will cover:
- Background on consumer surveys
- Timing, costs, and process for developing survey research
- Using survey “substitutes” at the TTAB
- Recent TTAB decisions affecting consumer survey design choices
**NOTE: Watching this recording does not allow the user to obtain CLE, CPD, CPE or HR credits.