Marketing in the best of times can be challenging. How brands communicate with consumers in uncertain times can lead to even greater challenges, especially when relying upon influencers and brand ambassadors for help. This presentation will address best practices for working with influencers, including Federal Trade Commission guidance, and hot topics related to social media advertising.
Presenters:
Tiffany D.W. Shimada, Partner, Dorsey & Whitney LLP
Mike Droke, Partner, Dorsey & Whitney LLP
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**NOTE: Watching this recording does not allow the user to obtain CLE, CPD, CPE or HR credits.